| Original language | English |
|---|---|
| Title of host publication | Marketing and Communication in the digital age |
| Subtitle of host publication | AI, social media, and new narratives |
| Publisher | Editorial Grupo Compas |
| Pages | 466-477 |
| Number of pages | 12 |
| ISBN (Print) | 9789942339027 |
| State | Published - 1 Jan 2024 |
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