Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú

Susana Soledad Chinchay Villarreyes; Marco Antonio Reyes Vida; Priscila E. Luján-Vera; Marlon Martín Mogollón Taboada; Abraham Ygnacio Santa Cruz

Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú

Translated title of the contribution: System design of tourist routes and its relationship with the promotion of the material and natural heritage of Perú

Susana Soledad Chinchay Villarreyes
, Marco Antonio Reyes Vida
, Priscila E. Luján-Vera
, Marlon Martín Mogollón Taboada
, Abraham Ygnacio Santa Cruz

Faculty of Business Administration and Tourism

Research output: Contribution to journal › Article › peer-review

Abstract

In this article, the relationship between the design of tourist routes and the promotion of the material and natural heritage of the Sullana-Peru province was identified, in order to improve the quality of life of the host communities involved in the tourist activity. The study is correlational in nature and it worked with a sample of 399 people from the province of Sullana, with a margin of error of 5%. The results obtained reflected that it is necessary to design tourist routes for the promotion of material and natural heritage, through promotional strategies, such as: social networks, trainings, gastronomic fairs and thematic fairs.

Translated title of the contribution	System design of tourist routes and its relationship with the promotion of the material and natural heritage of Perú
Original language	Spanish
Pages (from-to)	379-389
Number of pages	11
Journal	RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume	2021
Issue number	E39
State	Published - Jan 2021

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Cite this

@article{0969076dbda7420abeec6ce553cfa926,

title = "Dise{\~n}o de sistemas de rutas tur{\'i}sticas y su relaci{\'o}n con la promoci{\'o}n del patrimonio material y natural del Per{\'u}",

abstract = "In this article, the relationship between the design of tourist routes and the promotion of the material and natural heritage of the Sullana-Peru province was identified, in order to improve the quality of life of the host communities involved in the tourist activity. The study is correlational in nature and it worked with a sample of 399 people from the province of Sullana, with a margin of error of 5\%. The results obtained reflected that it is necessary to design tourist routes for the promotion of material and natural heritage, through promotional strategies, such as: social networks, trainings, gastronomic fairs and thematic fairs.",

keywords = "Communities, Cultural heritage, Promotional strategies, Quality of life, Tourism resources",

author = "Villarreyes, \{Susana Soledad Chinchay\} and Vida, \{Marco Antonio Reyes\} and Luj{\'a}n-Vera, \{Priscila E.\} and Taboada, \{Marlon Mart{\'i}n Mogoll{\'o}n\} and Cruz, \{Abraham Ygnacio Santa\}",

year = "2021",

month = jan,

language = "Espa{\~n}ol",

volume = "2021",

pages = "379--389",

journal = "RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao",

issn = "1646-9895",

publisher = "Associacao Iberica de Sistemas e Tecnologias de Informacao",

number = "E39",

}

Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú. / Villarreyes, Susana Soledad Chinchay; Vida, Marco Antonio Reyes; Luján-Vera, Priscila E. et al.
In: RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, Vol. 2021, No. E39, 01.2021, p. 379-389.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú

AU - Villarreyes, Susana Soledad Chinchay

AU - Vida, Marco Antonio Reyes

AU - Luján-Vera, Priscila E.

AU - Taboada, Marlon Martín Mogollón

AU - Cruz, Abraham Ygnacio Santa

PY - 2021/1

Y1 - 2021/1

N2 - In this article, the relationship between the design of tourist routes and the promotion of the material and natural heritage of the Sullana-Peru province was identified, in order to improve the quality of life of the host communities involved in the tourist activity. The study is correlational in nature and it worked with a sample of 399 people from the province of Sullana, with a margin of error of 5%. The results obtained reflected that it is necessary to design tourist routes for the promotion of material and natural heritage, through promotional strategies, such as: social networks, trainings, gastronomic fairs and thematic fairs.

AB - In this article, the relationship between the design of tourist routes and the promotion of the material and natural heritage of the Sullana-Peru province was identified, in order to improve the quality of life of the host communities involved in the tourist activity. The study is correlational in nature and it worked with a sample of 399 people from the province of Sullana, with a margin of error of 5%. The results obtained reflected that it is necessary to design tourist routes for the promotion of material and natural heritage, through promotional strategies, such as: social networks, trainings, gastronomic fairs and thematic fairs.

KW - Communities

KW - Cultural heritage

KW - Promotional strategies

KW - Quality of life

KW - Tourism resources

M3 - Artículo

AN - SCOPUS:85101933339

SN - 1646-9895

VL - 2021

SP - 379

EP - 389

JO - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

JF - RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao

IS - E39

ER -

Diseño de sistemas de rutas turísticas y su relación con la promoción del patrimonio material y natural del Perú

Abstract

UN SDGs

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Cite this