TY - GEN
T1 - Perspectives and parameters for the use of digital banking
AU - Huaman-Romani, Yersi Luis
AU - Sanchez-Prieto, Maria Gregoria
AU - Seminario-Morales, Maria Veronica
AU - Reyes-Arteaga, Lucy Marisol
N1 - Publisher Copyright:
© 2022 IEEE.
PY - 2022
Y1 - 2022
N2 - For fear of Covid-19 infection, the population opted for the use of technological means to make payments by electronic means deciding to use other means of payment (credit or debit card) to perform any type of banking service, hence the banks offer cards with different benefits, the objective is to measure the perspectives and parameters requested by users to obtain a credit or debit card, with a descriptive, quantitative, cross-sectional, correlational and predictive study, with a sample of 1646 surveys conducted online and anonymously, using the measurement instrument with questions about digital banking (pre and post pandemic) whose parameters are digital banking services and motivational factors for its use. The results show that users are increasingly interested in adopting digital band services in a meaningful way. In conclusion the measurement instrument is suitable for application, parameters such as cellular service (App) and account status information are priority for the population.
AB - For fear of Covid-19 infection, the population opted for the use of technological means to make payments by electronic means deciding to use other means of payment (credit or debit card) to perform any type of banking service, hence the banks offer cards with different benefits, the objective is to measure the perspectives and parameters requested by users to obtain a credit or debit card, with a descriptive, quantitative, cross-sectional, correlational and predictive study, with a sample of 1646 surveys conducted online and anonymously, using the measurement instrument with questions about digital banking (pre and post pandemic) whose parameters are digital banking services and motivational factors for its use. The results show that users are increasingly interested in adopting digital band services in a meaningful way. In conclusion the measurement instrument is suitable for application, parameters such as cellular service (App) and account status information are priority for the population.
KW - digital banking
KW - digital service
KW - financial institutions
KW - parameters
KW - perspectives
U2 - 10.1109/ANDESCON56260.2022.9989633
DO - 10.1109/ANDESCON56260.2022.9989633
M3 - Contribución a la conferencia
AN - SCOPUS:85146424327
T3 - 2022 IEEE ANDESCON: Technology and Innovation for Andean Industry, ANDESCON 2022
BT - 2022 IEEE ANDESCON
A2 - Lozada, Mariela Cerrada
A2 - Mendoza, Paul Sanmartiin
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 11th IEEE Conference of the Andean Council, ANDESCON 2022
Y2 - 16 November 2022 through 19 November 2022
ER -