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Reactivación de Ferias turísticas mediante aplicación de sistemas: contextualización y propuesta de reactivación

Translated title of the contribution: Reactivation of tourism fairs through the application of systems: contextualization and reactivation proposal

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

The Kings of Sullana fair has been one of the most outstanding tourist events in the Piura region in Peru, with international artists as guests, who, together with an entire municipal administration, managed to host thousands of people, not only the nation, but from neighboring countries. The objective of the research was to design a proposal to reactivate the Fair of Kings to promote tourism in the province. The methodology was based on a quantitative approach, with a non-experimental and descriptive design, using as instruments the virtual survey for data.

Translated title of the contributionReactivation of tourism fairs through the application of systems: contextualization and reactivation proposal
Original languageSpanish
Pages (from-to)157-167
Number of pages11
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2022
Issue numberE51
StatePublished - 2022

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