Reactivación de Ferias turísticas mediante aplicación de sistemas: contextualización y propuesta de reactivación

The Kings of Sullana fair has been one of the most outstanding tourist events in the Piura region in Peru, with international artists as guests, who, together with an entire municipal administration, managed to host thousands of people, not only the nation, but from neighboring countries. The objective of the research was to design a proposal to reactivate the Fair of Kings to promote tourism in the province. The methodology was based on a quantitative approach, with a non-experimental and descriptive design, using as instruments the virtual survey for data.